There are many strategic plans for strategic management of an organization. The main purpose of these strategic plans is to make a proper avenue for the growth and increase of that organization. Relationship marketing is one such essential and important plans and strategies for the growth and development of an organization, it is a strategic orientation that focuses on keeping and improving relationships with current customers rather than just keep on acquiring new ones. It creates a relationship between the organization and the customers. It involves understanding the customer's needs as they go through their life cycles. It emphasizes providing a range of products or services to existing customers, as they need them.
Mr. Biggs is one of the best and growing Quick Restaurant Service in Nigeria. The dream of any organization is to grow, to make more profit and expand, as spelt out in the vision statement of Mr. Biggs that, the mission of the organization is to make the organization the most preferred quick service restaurant in West Africa. Meeting customer needs of value convenience, quality, taste and friendly service, to give most convenient quick service eating experience, offering affordable high quality meals and great fun for individuals and families. Now the question is how can Relationship Marketing as a strategic planning of an organization make a QRS organization like Mr. Biggs grow and expand and make more profit and achieved such aims spelt out above. These could be achieved in many ways, through many avenues and these and more, are what this research work is set to point out.
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